Velova
Actions

One gap.
Every piece of
evidence behind it.

Then the routes, and the work itself.

Velova turns a recurring absence in AI answers into one prioritised Action, traceable to the questions, answers, competitors and sources that created it. You choose the route. Velova prepares the work. Your team reviews it.

Illustrative viewThe walkthrough below uses a sample brand and sample data.
Three words that mean three different things
ActionOne per gap
The prioritised problem or opportunity.
One recurring gap found across many answers, held together by all the evidence that created it.
StrategySeveral per Action
One possible route for addressing it.
Select one, compare several, combine compatible routes, reject one or ask for another.
Prepared workPer strategy
The drafts, instructions and assets.
Briefs, copy, tables, markup and checklists, created only for the route you choose.
An Action is never
One buyer questionOne AI answerOne webpage or one technical issueOne article or one generated draftAnything Velova publishes on your behalf
01

The evidence came first.

Inspect anything behind the Action.
The tracked buyer questions where this gap keeps appearing.
Best noise-cancelling headphones for long flights4 surfacesAbsent
Quietest headphones for aeroplane noise4 surfacesAbsent
Best travel headphones for battery life3 surfacesMentioned
Comfortable over-ears for ten-hour flights3 surfacesAbsent
02

One gap, promoted to an Action.

Ranked against everything else Velova found.
High priorityAction 04 · Sennheiser · opened 3 days ago
Sennheiser is repeatedly left out of long-haul travel headphone answers, where Sony and Bose are recommended instead.
Named in the answerSonyBoseAppleSennheiser · not named
Questions
12
Answers
38
Rivals ahead
2
Source gaps
3
Why it ranked first
Buyer questions affected12 of 24
Competitors winning those answers2 brands, 32 answers
Recurring source gaps3 domains
Commercial value of the topicHigh
Effort to addressMedium
Where the absence shows up
ChatGPTAbsent in 4 of 4 answers
GeminiMentioned in 1 of 4
PerplexityAbsent in 4 of 4
ClaudeMentioned in 1 of 4
03

Several routes to the same outcome.

You choose: one, or a combination.
Three proposals included by default · more can be generated
ContentSelected
Create the comparison buyers are missing
No page of yours compares travel headphones, so AI has nothing of yours to cite.
Medium effort6 deliverables
ProofSelect
Prove the noise-cancelling claims
Your claims are repeated without evidence, so reviewers and AI both discount them.
Low effort4 deliverables
<H1/>
TechnicalSelect
Fix the technical basics on your pages
Two pages carry a duplicate title, one has no H1, and product markup is missing.
Low effort6 deliverables
SourcesSelect
Get cited by the sources AI reads
Three frequently cited domains never mention you, including one measured-test site.
Higher effort5 deliverables
04

Then Velova prepares the work.

Only for the route you selected.
Handover packageContent
6 prepared items · medium effort
Comparison-page structureSections, headings and table layoutComparison tableBattery, weight, ANC and price across five modelsDirect-answer copyShort answers for the 12 affected questionsTitles, H1 and metadataWritten for the answer, not just the SERPStructured dataProduct and FAQ markup to addInternal-link planSix existing pages to link from
Comparison-page structureReady to review
Sections, headings and table layout
01Who this page is forFrequent long-haul flyers comparing on battery and comfort
02What buyers compareBattery, comfort, call quality, price, in that order
03Comparison tableFive models, four criteria
04Direct answer blockQuotable answer for the 12 tracked questions
05Proof and sourcesMeasured figures with citations
Deliverables depend on the strategy and the gap. Not every Action produces every output.
05

Nothing moves without your team.

Velova prepares. You decide.
In review now
2 reviewers
Comparison-page briefAction 04 · item 3 of 7
Awaiting decision
Section 2 · What buyers compare
Open with the four criteria buyers raise most often on long flights: battery life, comfort over ten hours, call quality and price.
Claim best-in-class noise cancellation.
State the measured attenuation figure and cite the test source.
Edited by your team · 2 min ago
Close with a short answer block for “which is best for long flights”, written to be quotable.
Legal needs the battery claim sourced before this goes live.
Comment on line 03 · unresolved
2 approved · 1 open · 4 to read
What review means
Read it in fullEvery prepared item opens beside the evidence that justified it.
Edit anythingRewrite copy, soften a claim, change the structure. Edits stay with the Action.
Approve or rejectA rejected route can be swapped for another strategy on the same Action.
Velova never publishes content, changes your website, sends outreach or updates external listings. Approved work is handed to your team or agency.
06

Then the same questions run again.

So you can see what changed in the answers.
Before implementationCaptured 12 Mar
“For long flights, three sets come up again and again: Sony, Bose and Apple AirPods Max.”
Sennheiser absent · 0 owned citations
After implementationRecaptured 9 Apr
“For long flights: Sony, Bose, and Sennheiser if you want the longest battery life.”
Named in 5 of the 12 questions
Re-measurement shows what changed in the tracked answers. It does not prove that one Action caused the change, and does not guarantee rankings, recommendations, citations, third-party inclusion, traffic or revenue.
See which gaps exist in your category.
One buyer question is enough to start.